Busy mothers, who don't have time to organize 4,000 digital pictures are now paying professionals to complete their family scrapbooks

MOMMY BLOGGER

REBECCA ECKLER

The instant you have a baby, you become a card-carrying member of the Mommy Club. You will worry that your membership might be revoked if you don't follow the cult-like mommy masses. These days, you must scrapbook. You must scrapbook. You must scrapbook.

"Moms are coming in to scrapbook for their child because if all the other children in the neighbourhood have a scrapbook, the moms fear the impending trauma and therapy bills their child will experience if they don't," says Angela Urbano, the 36-year-old founder of Urban Scrapyard, a scrapbook "boutique" recently opened in Toronto (http://www.urbanscrapyard.com).

As with any emerging mommy trend, there is a competitive side. That's why busy mothers, who don't have time to organize the 4,000 digital pictures they have taken of three-month-old Tommy, are now paying professionals to complete their family scrapbooks.

The cost ranges from $50 to thousands of dollars. All one has to do is provide photos to Urban Scrapyard and the designers will create one for you. (It's like having a really good accountant. "Here's my shoebox full of receipts. Do my taxes. Thanks!")

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or visit the website:
http://www.urbanscrapyard.com/index_www.html